“I do think there is a general concern in the Twitch community about the growing amount of NSFW content that runs the risk of turning Twitch into an OnlyFans-type softcore porn platform,” says Atty. However, there's general concern within Twitch's gaming community on where the platform is currently headed. Gaming streamers aren't directly affected by the existence of Hot Tub, ASMR, and Gambling streamers. “Twitch has said publicly that their intention with their “Sexually Suggestive policy “was to draw a line on content that is overtly or explicitly sexually suggestive, not to ban all content that could be viewed as sexually suggestive (since that would effectively ban many video games).” How gaming streamers react to the meta “Amazon is highly advertiser sensitive, and with Twitch they seem to be trying to balance creative freedom with vague standards of what is “sexually explicit content” so they don’t run into the same problems YouTube had recently with advertisers jumping ship due to NFSW or offensive content being posted,” Atty. In fact, the suspensions of streamers aren't directly attributed to the Metas, as usually Twitch suspends users with very vague explanations. While some “Hot Tub Meta” streamers like Indiefoxx and Amouranth have since been suspended from the platform, Twitch has not gone forward to completely ban these kinds of streams. Sharma, Esq., entertainment attorney and Founder/Managing Partner of Sharma Law. “ “Hot Tub Meta,” “Gambling Meta,” and “ASMR Meta” are all just different types of performances and there is clearly an audience for this type of borderline NSFW content,” says Atty. Some streamers are willing to use whatever means necessary to get ahead of others.
Building up your fanbase with regular content takes huge effort and the number of creators there are on the platform makes the competition stiff. Creators who want to game the system make questionable content that stretches the intended meaning of the Terms of Service. However, a loose and not so well-defined Terms of Service can have unwanted consequences. Twitch's loose Terms and Conditions led to the rise of ‘Hot Tub', ‘ASMR', and ‘Gambling' meta This seemingly ‘vague' set of rules has become a cause of controversy for many Twitch users. One thing it didn't need was for it to be specific.
Meaning, it needed its Terms of Service to be flexible. To be able to cater to this wide variety of content, Twitch needed its Terms of Service to not be exclusive. Today, Just Chatting has the highest concurrent viewers for a single category, as opposed to when before, IRL streams are not as common. Twitch started adding more categories that have nothing to do with gaming, such as Just Chatting, Podcasts, and even streams of people sleeping. In 2018, Twitch began to expand to be more inclusive of different kinds of streamers. Years after being acquired by Amazon, the parent company recognized that Twitch actually has bigger potential than what it was. While game streaming remains to be the most widespread use of the platform, it has since expanded to cater to a wider clientele. The Twitch landscape today is very different from when it started. Eventually, its success captured the attention of tech giant Amazon, which eventually acquired the streaming platform in 2014 for $940 million. Its popularity as a gaming-centric live streaming service led to its growth, eventually becoming synonymous with the act of live streaming games itself. It was first a spin-off of the live-streaming platform JustinTV until it became too big to not have a platform of its own. When Twitch launched in 2011, it focused on a burgeoning video game live streaming hobby.
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